Experience Manufacturers
 |  |  |  |  |  |
|---|---|---|---|---|---|
 |  |
VALENTINO: The Black Tiger
 |  |  |  |  |  |
|---|---|---|---|---|---|
 |  |  |  |  |  |
 |
VALENTINO: Palazzo Miraggio
 |  |  |  |  |  |
|---|---|---|---|---|---|
 |  |  |  |  |  |
 |
TSUM 110th Anniversary: Portals
Case History
PALAZZO MIRRAGGIO FOR VALENTINO
PRODUCT: EYEWEAR
BRAND MESSAGE: “CHANGE YOUR PERSPECTIVE”
BRIEF: Identify a Milan Palazzo. Convert it into a unique one-night only immersive experience to deliver the brand message.
The Palazzo
The team visits Milan and selects Palazzo Clerici.
This space suits our needs offering multiple, varied rooms in which to create immersive experiences. The famous Tiepolo fresco will provide an opportunity for a thrilling visual moment.
Concept development
Our team works up a treatment that reflects on the history of ideas about perception via a series of stunning visual experiences.
Design Completion
Designs are completed and delivered.
Build Out
Liaising closely with the client, the team leads local contractors in the construction of the various elements of the experience.
The Final Effect
As one of multiple transformations of the rooms of the Palazzo Miraggio our two-meter tall mirrored pyramid lends a new and entirely unique perspective on the Tiepelo fresco.